The first artwork, used for the first advance poster, shown featured a detailed close up of Pierce Brosnan’s eye pointing his Walther PPK, all coloured in gold. It didn’t feature the film’s title, but the 007 gun symbol logo and the tagline: “There is no substitute”. This image was taken by photographer John Stoddart and designed by art directors Randy Braun and Earl Klasky.
The second advance poster was even more Bondian. It featured another production still by John Stoddart of Pierce Brosnan in a classic pose, wearing a Brioni tuxedo, gold cufflinks and a silenced PPK. The artwork featured a black and white contrast background, featuring a shadowy 007 logo with the tagline: “You know the name. You know the number,” and the film logo at the bottom.
This poster has the particularity of using two different 007 logos depending on the country. Some versions featured the logo used in the
films, in which the “0s” were bolder and the “7” looked curvey than the new version, which featured a straighter ‘7’ and gun symbol (the latter version remained for TOMORROW NEVER DIES and the other Bond films onwards). Dalton
Earl Klasky and Randy Brown also created the one sheet posters and
quads (landscape sheet) for GOLDENEYE. The artists reworked an original quad art featuring Bond running from a huge explotion with montages of film stills by John Stoddart, George Whitear and 007 veteran photographer Keith Hamshere, and completed it by adding a similar image of the first advance poster with headshots of Izabella Scorupco and Famke Janssen on the sides of Bond. This version was used for the UK market and the soundtrack cover, and reworked for the Nintendo 64 cover artwork. Unlike the soundtrack and game artwork, which featured the headshot faces in black and white, the US poster showed the same headshots emboidered in sparkling gold. US
Other minor artwork was seen in the
, featuring short squares with scenes from the film with the same tagline. US
The Japanese campaign mixed the second advance poster with the final one sheet designs, featuring different stills of the co-stars and other scenes from the film.